20 Best SEO Keywords for Excavating Companies to Rank Locally

excavating

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Excavating companies play a vital role in construction projects, yet many struggle to stand out online. With most customers beginning their search for excavation services on Google, a strong local SEO strategy can make all the difference. Using the right SEO keywords ensures your business appears at the top of local search results, connecting you with clients actively seeking your services.

In this guide, we’ll share the top SEO keywords for excavating companies, tips on how to use them effectively, and strategies to dominate local search rankings.

Why SEO Keywords Matter for Excavating Companies

Did you know that 93% of online experiences start with a search engine? When someone searches for “excavating services near me” or “land clearing in [City],” Google uses keywords to match their query with relevant businesses. The right keywords help search engines understand what you offer and connect you with potential clients.

For excavating companies, local SEO keywords are essential. They ensure your business appears in searches specific to your service area, helping you attract nearby clients who are ready to hire. Without these keywords, competitors may take the spotlight, even if your services are superior.

Best SEO Keywords for Excavating Companies

Here’s a curated list of top-performing SEO keywords tailored to excavating companies. These keywords target various customer needs and services to help you rank higher in local searches:

KeywordKeyword DifficultySearch Volume
excavating company near meMedium700
excavating companyMedium300
excavator contractorLow150
excavator constructionHigh100
excavator contractor near meLow100
vacuum excavation companiesLow90
excavator construction equipmentHigh80
excavator contractors near meLow80
local excavation companiesLow80
excavator construction vehiclesLow80
excavating companies in my areaLow40
what do excavation companies doLow40
what do excavating contractors doLow30
excavating contractors in my areaLow20
excavating jobLow20
what does an excavating company doLow20
what do excavating companies doLow20
excavator construction siteLow10
large excavation companiesLow10
excavator rental companyLow10

These keywords ensure your business appears in searches for a wide range of excavation services, helping you connect with more clients.

Why Local SEO is Critical for Excavating Companies

Local SEO is crucial for excavating companies because most clients look for services in their immediate area. By incorporating location-specific keywords and optimizing your online presence, you can ensure your excavating company appears at the top of search results, connecting you with clients exactly when they need your expertise.

Here’s why local SEO works:

  • It connects you with customers in your area actively searching for excavation services.
  • It improves visibility in Google’s Local Pack, which is prime real estate in search results.
  • It boosts trust and credibility with reviews and accurate business information.

Boosting Your Rankings Beyond Keywords

While keywords are essential, they’re only part of the equation. To truly dominate local search rankings, you need a comprehensive SEO strategy.

  • Gather Customer Reviews: Reviews are one of the most powerful tools for local SEO. Encourage satisfied clients to leave reviews on Google, Yelp, and other platforms. Positive reviews improve your visibility and build trust.
  • Optimize Your Google Business Profile: Your Google Business Profile is critical for local SEO. Ensure it includes accurate business details, service descriptions, and high-quality photos. Use keywords like “excavation contractor in [City]” in your profile to boost visibility.
  • Build Local Citations: List your business on local directories such as Angi, Yelp, and the Better Business Bureau. Consistent information across these platforms strengthens your local SEO. 
  • Create Visual Content: High-quality photos and videos of your completed projects can attract potential clients. Optimize them with descriptive file names and alt text, such as “land-clearing-[City].jpg.”
  • Improve Mobile-Friendliness: A significant portion of searches for excavation services happens on mobile devices. A mobile-friendly website with fast loading times ensures a smooth user experience, boosting your SEO rankings.

Measuring Success with SEO

It’s important to track the performance of your SEO efforts to ensure they’re delivering results. Key metrics to monitor include:

  • Website Traffic: Check how much traffic is coming from local searches.
  • Keyword Rankings: Monitor where your site ranks for targeted keywords.
  • Conversions: Measure how many visitors become leads or clients.
  • Engagement: Track how long visitors stay on your site and what pages they view.

Ready to Elevate Your Excavating Business?

At Rankvista, we specialize in helping excavating companies grow their online presence and connect with more clients. From keyword research to comprehensive SEO strategies, we take care of everything to ensure your business ranks higher and attracts local customers.

Contact us today to start building a stronger online presence with expert SEO strategies that deliver real results!

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